Great bloggers expand — They never contract

You are a content writer, a content strategist, or a full-time freelance blogger.

A blogger or a content writer loses hope many times during his journey. The slog is difficult to endure. Bloggers could face hard things, and if they do not have mindfulness they might fail to manage hard things.

What makes a thing hard to manage? Our interpretations and our responses to them.

Bloggers can extract some awareness from an economic crisis. what happens during national emergencies such as economic depression?

People contract. During economic contraction, people are convinced to reduce, safe, be careful, and cautious.

This mindset of self-preservation and protection helps in survival but fails to thrive.

Similarly, bloggers start to contract when they do not see instant gratification. From launching to establishing a successful blog takes time, and during this slog, bloggers may feel as if they are under economical depression. They start to contract and many even stop blogging.

Counter to contraction is expansion. Bloggers should expand. when the majority of the bloggers live in contraction, a small percentage of bloggers expand and they capitalize.

Contracting is an expression of retreat. It violates the potential to expand, which demands that you continue to act, produce and create in massive quantities regardless of the situation or circumstances.

When people around you are taking proactive measures it may sound counterintuitive to expand.

Bloggers’ relentlessness is the key. Regardless of what is happening in the world at any given time, the majority of people are missing massive action. Certainly, there are times when you must defend, retreat and converse. But such retreats should be of shorter duration — The duration to acquire strength, reinforce, attack with momentum.

Bloggers should never contract or push back as successful blogging requires continued business efforts. Although we frequently seem to hear reports of blogs that failed, the case for many of them probably wasn’t so simple. The blog and content writers fail when they could not endure the slog and they do not have a clear action plan with a deadline to make domination in their niche. Initial growth is slow and looks like a linear, but you are on an exponential curve.

The idea of constant, steadfast expansion is counterintuitive and even obnoxious; however, it will separate you from the rest of the crowd more than any other single activity. The task of expanding when others are shrinking should not be reduced to some oversimplified concept. This is very difficult training to apply in the real world.

Bloggers must implement the tactic of expansion regardless of whether the current circumstances and those surrounding them encourage them to do so. I say this because we live in a world that promotes contraction most of the time, and when it does support expansion, it is typically too late in the timeline.

The advice of contraction should serve as an indicator for you to do the contrary. You never want to blindly follow the advice from the meeks. They are almost always wrong. Instead of following the crowd lead your course. The way out is to expand, push, and take action—regardless of the reality of the others.

Dominate your niche:

Once you conquer the slog and start getting traction, a point where you should not get satisfied but keep on adding wood to your fire until you start either a bushfire or a bonfire — or burn the place down. To rest is to rust. Don’t rest or do not stop.

I learned this the hard way after achieving a lot of success and then resting on my laurels. This is a commonly made mistake. Do not do it! Keep stacking wood until the fire is so hot and burns so brightly that not even competitors or market changes can put your fire out. Your fire has to continue to be stoked, and that means more wood, more fuel, and in your case, more actions.

Once you start operating like this, it will
become almost second nature to continue—because you are going to be winning. It’s easiest and most natural to continue taking massive actions when you are
winning—and winning is only possible with massive actions.

Yet once you get into the groove of making it your innate method of responding, the ability to continuously, relentlessly attack any activity will give way to forward movement.

Any disagreement with this comes because most people only attack to the point where they meet resistance — and then back off. It’s kind of like challenging the schoolyard bully and then running away; it always turns out badly.

If you approach trials in this way, the market, your clients, and your competition will not believe that you’re committed to a persistent attack. Therefore, they will threaten or criticize you—and you will back off. You’ll figure that it didn’t work—but the only reason why it didn’t work is that you didn’t stick with it long enough for the market, your clients, and your competition to finally submit to your efforts. Repeated attacks over extended periods will always be successful.

The reality behind a blog growth

For twenty years, for each day, we get a little taller. This is the reality for most humans.

We can clone this physical reality to understand just like humans, blogs take their cycle to grow, develop and mature into a fully scaled website.

However, there are more stacks and more quantum to this. One day we are at scale X, and on another, we will be at scale Y. The leaping from scale X to scale Y takes guts. It doesn’t follow a simple linear equation as in the case of staircase climb.

Bloggers remain relentless to move from scale X to scale Y.

The bloggers and the status quo

Human beings are living within the systems. Bloggers are human beings. Bloggers are within systems.

The system works hard to maintain the status quo. Bloggers get deluded that circumstances are powerful. Indeed they are, and they are not.

Teachers are doing their best, but the teachers, the parents, and the regents.

The board members got elected with good intentions. But the state and the unions and the parents.

The textbook publisher wants to do better, but the board.

Bloggers, you get the idea. The circumstances are system and they conspire to put us under them.

Bloggers to beat the status quo, the solution is to start small, and big enough to put you on the hook. Write something that is interesting and then write something more.

You have crossed the first level of challenge. Kudos.

Fun is the powerful fuel to achieve blogging mileage

We, humans, tend to get bored easily with the frequency of occurrence of certain patterns that are very high in our daily chores. Blogging can become boring at times.

What drives our struggle so that we remain constantly motivated on the regular terror of the daily banal?

We all have heard that voice either through ourselves or from our loved ones: “Better days are coming”.

When we are fretting about the seemingly never-ending struggle those words act as a mantra when often recited can increase resilience and help us to be consistent for more days.

There is hope for bloggers who get bored easily, but

Even, if it is true, how critically important would be to invest in a project. what merits will the project offer when accomplished?

Monetary benefits are one of the most powerful driving forces behind any blogging activity. Monetary benefits stand-alone won’t sustain the blogging efforts over a long period of time.

Blogging is one such slog, if you are not endlessly passionate you wont last your trajectory.

If you are writing only for money, then, you may tire and retire soon.

Fun is the fuel.

Bloggers fund is the fuel

Psychology of Fun

Amusement parks, casinos, cruises, a large sector of economies — They all market consumer fun.

In a study published by the scholars of Columbia University, it was found that there are two psychological pillars of consumer fun are identified: Hedonic engagement and a sense of liberation.

Hedonic engagement further relies on

  • Perception of novelty, and
  • Connectedness, and
  • A sense of spontaneity and
  • Impressions of boundedness.

Bloggers failures are not final

A common trait I notice among great bloggers is that their energy is always forward-oriented. They ruminate on the last thing just long enough to learn from mistakes, and then they move on to the next conquest.

They absorb the wins and reflect the losses so as not to get bogged down in self-doubt.

They have failures, but they never let themselves be defined as a failure. They simply broaden their definition of what it means to win in order to accommodate a specific failure, and they extend their time horizon to achieve ultimate success.

Don’t let the trials define you. Just the triumphs.

P.S. Inspired from an interview of Jeff Bezos.

Bloggers — How to organize your time and life?

Organize with a goal in mind

Why bloggers and content writers should be bothered getting organized? We get organized to achieve great goals. We do not organize just to appeal to others and look good. We organize to delegate our time resources and achieve big goals.

Organizing systems are really vehicles to get you to your bigger goals. So you shouldn’t organize anything without asking why?

People don’t invest that kind of time or money in designing a system for their lives unless there is something they are trying to achieve. Very commonly, people want to organize their time and their schedules to create space for quality time with their families and quality time for themselves. That is a very common goal. If you were more organized, if your schedule was more organized, if your space was more organized, you would free up time to be present, with your friends, with your family, with your kids, with your spouse, and with yourself. That’s probably one of the most common motivations. Another in our work lives. I want to get organized, manage my time so that I can fulfill my greatest potential. If you’re bogged down with procrastination, or you’re always late and then you feel really guilty, so you’re not really confident, which means you don’t really show up and really throw in at meetings or with clients, but you kind of hold back because you feel incompetent or you feel embarrassed, you feel like behind the eight ball, then you’re missing opportunities. So it’s usually to really seize the maximum opportunities at work. Whether you work for yourself, or you work for a small company or a nonprofit or government or big company. It’s really to maximize your opportunities.

Organize like a kindergarten classroom

Selecting transcript lines in this section will navigate to timestamp in the video- [Interviewer] So if you’ve got over 30 years of experience as a professional organizer, for folks who’ve got some clutter in their lives, do you have any pro tips or tricks that you use over and over and over again that the rest of us, lay people, should know? – [Interviewee] Yeah, I think when it comes to organizing, I model every single physical organizing system on the model of a kindergarten classroom without exception. – No kidding. – [Interviewee] Yep. So you just picture a kindergarten classroom. It is the perfect model of organization. The room, imagine it. This is a room where you can have like 25 five-year-olds that within the first two weeks of school, no matter how messy that room gets, at the ring of a bell, everything is back in its home by five-year-olds, right? – [Interviewer] Yeah. – [Interviewee] So how is that room organized? It is organized into activity zones. There’s a reading area, a dress-up area, a building-blocks area, a music zone, right? And everything is stored at it’s point of view. So if you’re in the music zone, everything that is related to music is in there. There’s nothing on the other side of the room. If you’re in the arts-and-crafts zone and you’re painting a picture and you want to add glitter and glue, it’s right there in the arts-and-crafts zone. Even if there’s an empty shelf in the reading corner, no teacher would ever put arts and crafts in the reading zone. So it’s storing items at their point of views as related to an activity. And then everything’s stored in a container that is perfect for what you’re storing, right? So like puzzles are in those little slotted trays, and they’re very organized. The building-blocks area, there’s one cubby for the columns and another one for the rectangles and another one for the arches. And you just, everything is a home that’s perfect fit for what you’re putting away. And the whole room becomes kind of a visual menu of everything that’s important to the people who use that space. So like a kindergartner can just come in and look around and say, “What is there to do? Oh, I’m going to go over and build something.” And run over to that area. And that’s really how our homes and our offices and our filing systems, digital or in paper, should reflect who we are, and what we want, and where we’re going. They should reflect our activities and reflect our life back to us. It’s a very visual and very powerful and very effective way of organizing everything.

Tailor your system to your style

Selecting transcript lines in this section will navigate to timestamp in the video- Let’s talk about you’ve got a particular approach called the inside-out I guess method or approach or style or flavor. So can you walk us through, what is that and how do we do that? – Yeah, so organizing from the inside out is really about designing systems that reflect your unique personality, style and goals, so that it’s very natural and easy to maintain. And too often we try to organize from the outside-in, what does that look like? You just ask somebody else like, “Oh, which app do you use “for your to-dos or your calendar?” or, “You know, how many to-dos do you put in your list “for the day?” And or “How do you organize your closet?” And where we buy containers, and we buy tools and we think those tools are going to organize us, they don’t. You have to design your system the unique way you think and your natural habits so that you don’t have to change who you are to be organized but it actually enhances and unleashes your full potential and it works and it lasts, right? – Well, that sounds awesome. – Yeah. – Well can you give us an example maybe of, hey, given your context or your style or approach, you might want to choose A over B. – So one is people are like, where do I keep track of my to-dos, it’s one of the universal questions of today’s era, because there are so many options and our to-dos come at us from so many different directions. So people are like digital or paper, that’s the big first cut. So, usually I will ask people if they are to sort of identify, are you a visual tactile person, or you kind of a digital linear person? And a visual, tactile person will remember where on a page they wrote something. They’re like “Oh, that was like three pages back “in the upper right corner in green ink,” like they have a visual, tactile memory of where information is. And if you relate to that then you are probably best on a paper to-do system because the act of writing pen to paper emblazons it on your memory, helps you process in groups similar kinds of tasks and just writing it helps you process what you’re doing and if you try to do it digitally, it’s not sticky. So that’s like one cut and then if it’s paper, then you just have to sort of search through the various products that are out there. That’s one example. – Okay, so that’s intriguing and very descriptive. I think some people will say, “Yes, that’s me” and that’ll kind of resonate right away and so what would be the, yes, that’s me equivalent for those who are in the digital linear zone? – Yeah, I think people who are sort of digital linear thinkers can, very often, they’re kind of chronologic in their thinking, 

Three steps for organizing anything

Delegate your assignment

Can I delegate to someone else? Delegation refers to the assignment of responsibility for specific tasks from one person to another. Many fear delegating tasks to others because of various reasons. One is the lack of confidence because you do not trust someone of their skills and confidence. You enjoy completing certain projects so you do not want to delegate.

Whatever the reason, it’s important to continue honing the skills, as constantly refusing to delegate the assignment can have negative consequences. You will overload your schedule and prioritize the tasks with low importance. The team members may also miss important opportunities.

Schedule your most important tasks

Blogging at times can be stressful, boring, and exhaustive. Do not kill time, the scarest resource that we all have. Napoleon Bonaparte once said that space we can recover, but time never.

Scheduling is the art of planning your activities so that you can achieve your goals and priorities your assignment in the time available. Scheduling helps you achieve what you can do in a day, month, or year.

  1. Identify the time that you can dedicate to blogging as compared to other relevant task of the day.
  2. Scheduling help identifying and blocking non-essential task so that we can dedicate the time resource to those tasks which are important.
  3. Scheduling help prioritize highly important tasks.
  4. scheduling help bloggers identify contingency time to handle unpredictable events and interruptions from their blogging journey.
  5. Bloggers can schedule the activities that address their priorities and personal goals in the time that is available.
  6. Scheduling can be the key driver tio indetify the task that can be delegated.

It’s important that your schedule makes time for your professional and personal goals. If you have little or no discretionary time left when you reach step five, revisit your tasks to see if you can do them differently – otherwise, your work-life balance will suffer.

We have written in detail how scheduling can help bloggers.

Do not start your day with email.

“Lose an hour in the morning, and you will be all day hunting for it.”
-Richard Whately

Morning is the point of the day when our batteries of life are fully charged. We are relaxed and have regained our full strength after a full night’s sleep.

Email is a delivery mechanism for messages, requests, reminders, purchases, junk, and solicited messages. But in all, it is a reactive mechanism.

Ignorance is bliss. There could be so much that would have happened in the external world, and the worst would be interacting with those changes if those changes are not positive and can be the bearer of bad news. It could lead to stress and anxiety in the morning. I invest 1st hour of the morning in the most productive and creative work of the day.

Every day is a new opportunity to accomplish something personally or professionally. Investing in the right and most important things in the very first hour of the day will be a wise decision.

Batch process your email — Avoid constant engagement

A university in Britain carried out a study that studies the effect of batch processing of emails as compared to processing email with constant engagement throughout the day. It was a very extensive and well-conducted study.

The test was conducted by dividing people into two batches.

Sample One: They checked emails and their social media accounts for the entire day.

Sample Two: They checked their emails and social media accounts in batches across the day. Batch processing means dedicating only a certain amount of time: 20 minutes, 40 minutes, or 1 hour across the entire day. Maybe once, twice, or thrice.

The conclusion of the study was that the people who batch-processed their emails rather than constantly engaging in email tasks were able to invest less total time in their email management, yet were so productive in cleaning and delegating their emails, and were able to save so much time that can be utilized productively in other assignments.

Solve one problem at a time

Bloggers time is money

For every blogger and creative artist, time is the scarest resource. We have to admit that we are mortals and we will not be there tomorrow. It is important to delegate different components of a day to facilitate an outcome. 

Optimize, and try to solve only one or two problems at a time. Don’t feel that you have to overhaul everything at the same time. It’s impossible. Just make a short punch list of things that need to be tooled or retooled and do them one at a time. 

We have 168 hours in a week. Near one-third of that will be lost in sleep. The remaining 112 hours. Try to identify tasks in daily chores that are consuming your time. Too much email checking, for example. Eliminate them. If you can’t eliminate them, minimize them. Every hour is interconnected. Balance one other will nourish more. Everything else lifts. The best is to eliminate unproductive chores and then do just one thing at a time.

You have taken the decision. Move forward.

Mindfulness for bloggers — Now there are zero obstacles

Mindfulness for bloggers. The restless mind

Blogging is a very testing job. If you succeed in blogging and in scaling any website then I can guarantee you can succeed in anything you are passionate about.

Bloggers you are entrepreneurs. Nurture the ability to disdain any no placed in front of you.

The first thing that we have to learn as a blogger, and in life, is to inoculate any reality imposed upon us.

Passion is the key. No Passion. No Point.

Space, human resources, tools, and many other things can be rented, but passion can’t be.

As a blogger, When you’re having a bad day, or things aren’t quite going right, you’ll notice that other things come along that derail your focus. That’s when you employ one of the most self-defeating observations on the planet, “I’m having one of those days!”

There are critically mindful ways to break away from negative thinking throughout the day.

  1. Move away from that place where you feel negativity. Do something passionate.
  2. Doing something passionate even for 20 minutes.
  3. Do something opposite of the negative.
  4. Do something, which is pure fun.
  5. Once you have negated the routine and boredom. Now come back to work.
  6. The obstacles that were making you lose your focus and passion are now disappeared. You can no longer recognize them.

In quantum physics, there is a hypothesis for a reality.
Consciousness creates reality. Are the obstacles real? Are speed bumps real?

Reality also depends more on interpretation. There are no road bumps and no obstacles when you are not perceiving that reality. There is a high-energy state when and where you really start to enjoy everything so passionately that obstacles and bumps are not visible to you. This is a turbocharged state, and there are no fears. When you are in this turbocharged space you are completely in a new zone.

Same situation, but why two people do not react or respond to the same situation in a similar way? Some may react pessimistically and some may respond optimistically.

There is no lucid explanation why different people, similarly informed, will react differently and opt either for optimism or pessimism.

We generally react or respond to external events and based on that we either behave in optimism or pessimism. Both optimism and pessimism are tools and can serve us if we know how to use them. We can effectively use them when we are conscious and mindful.

The mood is a choice that will affect what we will select and what we will achieve today. Today’s consistency will become tomorrow’s massive result. It’s not what we do once in a while that shapes our lives. It’s what we do consistently.

Optimism is that selection, which when wisely opted acts as a tool for a better day, better performance, and better emotion and time management.

Mood as universal default is a double-edged sword. Either you use it pessimistically and it will lead you to misguided energy and poor decisions. But if we can be conscious about optimism as a tactic, the focus, and energy it brings can solve problems that others will get away with.

Our pessimism might not be an accurate reproduction of something from the past. It might simply be a tool we’re using to predict the future we are not happy with.

Failure is villainized in conventional and dogmatic society. So much that it has penetrated in the understanding of daily chores.

Now, pair those with your new discovery mindset. You don’t fear failure, because there is no failure, just the chance to discover more about how to do something. Authenticity, passion, and a commitment to do and discover. That’s a phenomenal tank to roll into any battle with.

There are so many people and so many of their realities. How much do you believe in your projects, will make them successful or fail? Passion and authenticity are one and when they coincide only then can you anticipate an output. If you want to succeed in blogging(or in anything else) you can’t have one without the other.

Tiny audiences are powerful pollinator

Tiny audience the pollination effect

The world is large. Bifurcated and polarized.

Can you tell stories or write blogs for everyone? The answer is no. You will be doomed.

Mostly, people are average people. Average people have multiple perspectives. Average people have no clear interpretation of this world. Average people easily get satisfied and they hardly explore new dimensions.

When you try to write for everyone, you will appeal none.

You are a blogger and a storyteller. You must target a tiny audience. Build trust with this tiny audience. This tiny audience will spread your agenda.

All living organisms reproduce. Plants do reproduce.

According to
Flowering plants reproduce sexually through a process called pollination. The flowers contain male sex organs called stamens and female sex organs called pistils. Plants can either self-pollinate or cross-pollinate.

There are various agents that may cause pollination: wind pollination, water pollination, and insect pollination.

Many of the world’s most important crop plants are pollinated either by wind, insects, or water. Wheat, rice, corn, rye, barley, and oats are some examples. Many trees of economic importance are pollinated by wind and insects or animals.

For bloggers, their stories are like flowers. Your blogs are like small flowers if you attract the correct tiny audiences then can pollinate your blog to multiple readers.

You can compare your tiny audience to the flow of wind, water, and flying insects. They will carry your blog pollen from one point to another.

Now you have got the point. You have decided to be niche-driven and target a tiny audience. This tiny audience will pollinate your blogs to many readers.

How to write a great blog — Tell a great story

Bloggers great blog writing is telling a great story

The secret to writing a great blog is to tell a great story.

Great stories succeed because they are able to capture the imagination of a large audience.

All marketing is lying. Alluring people’s fantasy is the marketer’s key rather than telling truth or finding flaws in their reasoning. Moral police may not find this appealing, but be more critical rather than emotional.

Blogging and storytelling are subtle art. Surprisingly, the minimum detail a blogger pens down, the more powerful the story becomes.

Remember, a great marketer is not a rebel who tries to destroy the assumptions, but he just reproduces the people’s beliefs, even if that stacks upon people’s ignorance.

Intelligent marketers who understand human psychology know that it is important to allow people to draw their own conclusions rather than announcing the truth, which contradicts the reader’s deep belief system.

Great stories are also like first impressions — They happen fast. The reader forms a mental image of your blog and your offerings. The better the story the greater the first impression.

Great blogs do not always need 2000-3000 words. A blogger is either able to create a powerful first impression or fails.

Remember bloggers, the great part of blogging or any form of marketing is to tell lies about what the audience wants to hear. Do not be too critically driven to enforce your conclusions.

Great blogs are not always tuned to logic, but to senses. People mostly react rather than respond. Blogging and storytelling should be appealing to the senses rather than intelligence.

People are emotionally driven not through logic.

Pheromones are not a myth. The Internet has created a nonphysical entanglement.

Blogging is the art of creating the first impression — The online pheromones effect. People like something at first glance or they refuse in just a sniff.

Every person on this earth is a prisoner of their own interpretation based on their experience and social engineering. The great story should agree with the worldview of the reader. The great blog writers don’t teach anything new.

The best stories agree with what the readers already knew and make the reader feel smart, and secure when confirmed how right they were in their own conclusions.

Marketing is the art of lying. Marketing doesn’t invent interpretation but just enforces the old ones.

Great bloggers never write stories that contradict themselves. Customers are clever. Don’t misguide them. They can see through your deceit at once.

If your stationery shop is in the right location but doesn’t have enough inventory, you lose. If your restaurant is in the right location, but you have the wrong menu, you lose.

Great bloggers rarely aim at everyone. Target and tell your story to a selected audience. Do not target the average people.

Average people are satisfied. Average people are good at ignoring because they are less exploratory. Average people have too many polarized points of view.

Do not water your storytelling targeting average people. If you try to appeal to everyone, it will appeal to none. The most effective blogs match the world view of a small section of the audience — and then these segments of tiny audience spread the whole story.

Great bloggers write great stories and through their stories they make a promise.

The promise is of fun, of safety, of a shortcut. The promise should be appealing and that is possible when the promise is audacious and bold. The promise should be exceptional else it will not attract readers’ fantasy.

Trust is a rare resource. Great bloggers write stories that build trust. The more life a person has lived the more he loses the potential to trust others.

People trust their favorite cinema or sports stars in commercials, advertising pharmaceuticals drugs, or Vodka because they like or love those celebrities. They wouldn’t have trusted the CEO of the manufacturing company. Celebrities are the star marketers and the star storytellers.

No blogger has ever gained trust by writing stories that no one trust. Understanding the buyer’s psychology and writing a story that can develop trust.

Fun Factor: Scholars of Columbia University conducted research that concludes that the more fun a buyer has to visit your website the more likely he is going to make a transaction.

Bloggers should write stories that are built on two psychological pillars of consumer fun: Hedonic Engagement and a sense of liberation.

Furthermore, Hedonic Engagement, in turn, depends upon the perception of novelty and connectedness. The sense of liberation depends on a sense of spontaneity and the impressions of boundedness.