For twenty years, for each day, we get a little taller. This is the reality for most humans.
We can clone this physical reality to understand just like humans, blogs take their cycle to grow, develop and mature into a fully scaled website.
However, there are more stacks and more quantum to this. One day we are at scale X, and on another, we will be at scale Y. The leaping from scale X to scale Y takes guts. It doesn’t follow a simple linear equation as in the case of staircase climb.
Bloggers remain relentless to move from scale X to scale Y.
Change may be — a change in perspective, a change in the viewer, and sometimes it is so powerful that it impacts the whole culture.
The same goes with content marketing, which when done without any intent can only entertain us or enforce stereotypes that already persist in the world.
Content marketing with selfish intent exists to manipulate the reader to serve the needs of the marketer.
It doesn’t often mushroom, but when it does it can have a massive impact on our sales.
The impact can be both positive or negative.
But content marketing with generous intent is different.
It might not address the issue the way you would have imagined, but it can create tension to break locked thinking & think critically, and device methods that can transition to the transformation of your business.
If the article sounds confusing then I have a Clue: Niche blogging.
I am not sure if content marketers are clear about what they want when they sat down for creating content.
Content marketing itself seems to make a change in the world. And the ability to create content through intent lies in each of us.
Being focused and niche blogging could be the answer to many of the results anticipated by the content marketers.
Many entrepreneurs I talk to about social media marketing or blogging quickly get overwhelmed at the thought of ‘creating all that content!’.
Their minds are quickly put to rest when I explain content repurposing and its benefits. If you’ve been in business for more than a few weeks, chances are good that you have a ton of content already created.
Not only that, but you probably have even more content that’s partially done. So instead of creating new content, look at ways you can repurpose what you already have.
Get more form the 3 R’s — Rewriting, Reformatting, and Recombining
Rewriting means taking a piece of content you created and simply rewording it so that it’s original. Add new information and do some editing as you rewrite. You can update your old articles by adding up-to-date information. Also, instead of rewriting a piece line-by-line, you can reorganize it.
Recombining means taking two or more different pieces of content and putting them together into one. You can do this and still produce a piece of content that’s focused and simple. For example, if you have three articles on work/life balance, you can create one article that’s something like, “3 Ways to Achieve Work/Life Balance Now.”
Along with recombining, you can also take an article apart and create multiple articles from its sections. If you have an article that teaches 10 tips for doing something, you can turn each of those tips into standalone articles. It’s all a matter of adding or removing details.
Reformatting means to take a piece of content that’s in one format and turn it into a piece of content in another format. For example, you can take an article and use it as a video script.
14 ways to reformat include:
Record live events and have them transcribed to create tons of written content that can be used in your newsletter, blog posts, or for downloads.
Using content to create the outline for a webinar
Use key ideas to create a video. This can be particularly effective if you have a report, eBook, or online learning program. You can simplify the information and use the video to motivate purchases.
Bundling old blog posts for your email marketing or “best of” round-up posts
Turning blog posts, infographics or PDFs into slides
Combine short from relevant content to create a live event, eBook, or online learning program. You’ve probably already published enough information to create a fuller product. Blog posts can be pulled together to create a report. Reports could be compiled to create an eBook or a downloadable course.
Creating a Pinterest board for your blog posts
Taking facts or statistics from your articles and turn them into tweets
Taking bits of content to use for a daily or weekly tip newsletter
Turning content into a script or talking points for a podcast
Summarizing the main points of a piece of content and make them into an infographic
Pull key ideas from your longer content to create social media content.
Pull key ideas from your content to create motivational graphics. Do you have a tip or quote that you can place over a relevant image? You can then share the graphic on your blog and on social media sites.
Keep your blog posts effortlessly bringing your target audience from your social media platforms to your website for an entire year with Missinglettr.com .
You can essentially turn any type of content into any other type of content. Take old content that you have which is still relevant and useful for your audience, and see how many other formats you can transform it into.
Stop laboring over your content marketing and start squeezing more out of every piece of content you create!
It’s time to learn how to squeeze every drop of goodness out of all the amazing content you create and quit letting all your hard work go to waste!
So, if you want to:
Save time on content creation (so you have more time to spend with clients-or your family!)
Get leads and make more money from the same piece of content over and over again (This is a real thing-and I can show you how to do it!)
Win more customers with less work!
Work content repurposing into your current marketing plan in fun, creative ways