I’ve worked with plenty of clients, but this one? He was different.
A finance guy, through and through. Numbers, analysis, and deals were his world. But when it came to LinkedIn, he was lost.
“I want to build my brand, but I don’t know how.”
He had been posting. But his results? Flat.
No engagement. No reach. No impact.
The Common LinkedIn Mistake
He was doing what most professionals do—posting industry news, generic insights, and playing it safe.
But here’s the thing: On LinkedIn, being good isn’t enough. You have to stand out.
So, I told him, “Let’s stop blending in.”
The Strategy: Be Bold or Be Ignored
We focused on one game-changing idea: Hooks matter.
People scroll fast. You have two seconds to make them stop. If they don’t stop, they won’t read. If they don’t read, they won’t engage.
We built a list of attention-grabbing hooks, laser-focused on investors and VCs:
- The one mistake I see founders make in every pitch
- Why I funded [startup name]—and why I almost didn’t
- What most investors won’t tell you about raising capital
- The biggest red flag in a startup pitch (that no one talks about)
- This founder raised $XM without a deck. Here’s how
- What I look for in a startup beyond the numbers
- VC myths that are holding founders back
Each hook was designed to spark curiosity and make people think, I need to read this.
The Execution: Simple, Clear, Powerful
We chose one hook and wrote the post in a way that was:
- Personal – Real experiences, real insights.
- Specific – No vague corporate jargon.
- Fresh – Saying what others weren’t saying.
We also made sure it was easy to read:
- Short sentences.
- Spaced-out text.
- Clear, structured flow.
Because let’s be real—no one wants to read a giant wall of text on LinkedIn.
The Post Goes Live… and BOOM!
The numbers started climbing almost immediately.
- Day 1: 100K impressions.
- Day 2: Over 320K impressions, 800+ likes, and 100+ comments.
His inbox? Flooded.
New connections. Potential clients. People asking to work with him.
And the best part? This wasn’t a one-off fluke. Now, he had a system he could use again and again.
The LinkedIn Formula That Works
Most people think LinkedIn is about showcasing expertise.
It’s not.
It’s about grabbing attention first—because if no one stops to read, your expertise doesn’t matter.
Here’s what actually works:
✅ Strong hooks that create curiosity. ✅ Real insights that people don’t hear every day. ✅ Simple, structured writing that’s easy to consume. ✅ Consistency—one viral post isn’t enough; keep showing up.
The Takeaway
My client didn’t just get 320K+ impressions—he transformed the way he shows up online.
Now, he knows how to stand out, position himself as an authority, and attract the right people.
And most importantly?
He’s no longer posting into the void.
Want the same results?
Start with a strong hook. Write with clarity. Share insights no one else is talking about.
Because standing out is simple: Be clear. Be different. Be valuable.