Blogging is far from dead—it’s just evolved. The way we approach it in 2025 needs to shift, not because blogging has lost its relevance, but because the digital landscape has changed. Google shouldn’t be your sole focus anymore. Here’s why—and what you should do instead.
The Changing Face of Blogging
Years ago, I managed hundreds of blogs and over a million pages on Google. Back then, it was a numbers game, and it worked—until Google cracked down on autogenerated content (long before AI became a thing). Even when I had a handful of blogs ranking on Google’s front page, the landscape kept shifting. Google started cluttering results with “featured snippets” and ads, pushing organic listings further down. More recently, so-called “helpful content” from Reddit and other discussion platforms has taken priority—except, let’s be honest, a lot of it is flat-out wrong.
So, What’s the Play in 2025?
With social media dominating the digital space, SEO feeling like a moving target, and Google’s priorities shifting, does blogging even matter anymore? Absolutely. But the game has changed.
Blogging isn’t about gaming search engines anymore—it’s about owning your space and using it strategically.
Case in point: We’re just days into the new year, and I’ve already made sales from content I wrote back in early to mid-2024. If blogging were dead, that wouldn’t be happening.
The key? Rethinking how we use blogs.
Rather than obsessing over SEO hacks, leverage platforms you already use—social media, newsletters, podcasts—to drive readers to your blog. And in turn, use your blog as a hub to direct them back to your offers, courses, or services.
Let’s break it down.
The Myth of the Dying Blog
Every few months, someone sounds the alarm: Blogging is dead! The culprit? Declining organic reach from search engines. And sure, SEO isn’t the golden ticket it once was, but that doesn’t mean blogs are irrelevant. It just means we need a new approach to getting eyeballs on our content.
Social Media Is the New SEO
Think of platforms like Instagram, LinkedIn, Substack, and Medium as distribution channels, not competitors. Instead of relying on Google to bring people to your blog, use these platforms to direct traffic there. Your blog then becomes the destination—a space you own, free from shifting algorithms and disappearing platforms (RIP, Google+ and the Twitter we once knew).
Why Blogging Still Matters
1. You Own Your Content and Audience
Unlike social platforms that control reach with ever-changing algorithms, your blog is yours. It’s where you can freely share your insights, build authority, and connect with your audience on your terms.
More importantly, it’s a long-term asset. Social platforms come and go, but your blog remains a reliable home base where readers can always find your content, offers, and expertise.
2. Drive Traffic Using Existing Channels
Your blog isn’t meant to replace social media—it’s meant to work with it. Each social media post, email newsletter, or guest article should funnel people to your blog, where they can dive deeper into your world. Instead of playing by social media’s rules, flip the script and make those platforms work for you.
3. Build Trust and Authority
Your blog is more than a marketing tool; it’s a living portfolio of your expertise. Over time, it establishes credibility, showcases your depth of knowledge, and demonstrates your ability to adapt. Whether you’re offering a service, selling a product, or simply sharing ideas, your blog positions you as a leader in your field.
Think of it as your shop window. The more value you provide, the more trust you build—and trust leads to opportunities.
Common Excuses (And How to Overcome Them)
“I Don’t Have Time”
You’re already creating content—social media posts, emails, captions. Repurpose that effort into a blog post. Blogging doesn’t mean churning out 2,000-word essays every week. Short reflections, link roundups, and quick insights can be just as effective. Focus on consistency over perfection.
“It’s Too Hard to Start”
You don’t need technical skills to launch a blog. Platforms like WordPress, Ghost, and Substack make it easier than ever. The hardest part is getting started—but once you do, it becomes second nature.
Blogging Is a Long-Term Investment
Sure, instant results are rare. But blogging isn’t just about quick wins—it’s about long-term brand building. Over time, it can open doors to collaborations, consulting gigs, and other monetization opportunities.
Think of it like planting seeds. The more you nurture it, the stronger it grows. And before you know it, those roots turn into something sustainable and profitable.
Be the One Who Brings Blogging Back
Many people miss the heyday of blogging but aren’t doing anything to revive it. If you want blogging to thrive, start contributing. Write. Engage with other blogs. Share, comment, and link to content you find valuable. Blogging thrives when we make it a conversation.
Blogging isn’t dead—it’s just waiting for people who are willing to use it right.
So, instead of mourning its decline, adapt. Create, share, and watch your blog become the powerhouse of your online presence.
Ready to embrace the new era of blogging? Start today. The audience is waiting.