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Category: content marketing
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Listen, content writers — Do not blame yourself
Content writing is tough because it is a consistent process. You can only be victorious if you have consistency for a long period of time. One who can be successful […]
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Exploring the Notion of the Google Sandbox Effect
The Google sandbox, often referred to as Sandboxing or the Google Sandbox Penalty, is a theory in the realm of SEO suggesting that newly established websites face hurdles in ranking […]
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Bloggers — efforts and quality are not the same
According to the American society for quality → Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy given needs. […]
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Bloggers and content strategists — no one knows everything
I received an email from one of our clients and she got depressed because someone demotivated her that content marketing is time-consuming and may not be realistic without investors. I […]
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Content marketing with intent
Content marketing is comparable to art. Art creates change. Content marketing can fulfill the same purpose. Change may be — a change in perspective, a change in the viewer, and […]
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Content repurposing — more from your content
Many entrepreneurs I talk to about social media marketing or blogging quickly get overwhelmed at the thought of ‘creating all that content!’. Their minds are quickly put to rest when […]
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15 Instances of Contemporary Neuromarketing Applications
Have you ever succumbed to the allure of the glistening, beckoning wrappers strategically placed along the checkout counter’s candy aisle? Have you observed the subtle persuasion compelling you to take […]
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How to write a great blog — Tell a great story
The secret to writing a great blog is to tell a great story. Great stories succeed because they are able to capture the imagination of a large audience. Blogging and […]
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Cognitive Fluency — The Ease of Understanding
Cognitive fluency, often referred to as processing fluency, encapsulates the ease with which our minds grasp a communicated idea. At its core, cognitive fluency symbolizes the smooth mental digestion of […]
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4 Psychological Insights to Enhance Your Content Marketing
For years, marketers have harnessed the power of psychology to shape customer behavior, yielding impressive results. Whether you’re crafting a website, composing a tweet, or penning a blog post, understanding […]