Many experts around the globe has indicated that the widespread implementation of HTTPS had surpassed a crucial threshold, indicating its shift towards becoming the standard practice. We also noted then that it would soon become the prevailing norm. Since that juncture, the proportion of web pages loading securely has surged from 52% to 71%. Likewise, the number of the world’s top 1 million websites directing users to HTTPS has risen from 20% to an estimated half (predicted).
This swift uptake owes itself to various factors, including increasingly conspicuous browser warnings (notably, alterations made by Chrome and Firefox were pivotal in reaching the aforementioned turning point), simplified acquisition of certificates through platforms like Let’s Encrypt and Cloudflare, and a heightened recognition of the perils associated with unencrypted traffic.
Even governmental bodies have been advocating for the widespread adoption of HTTPS across all websites, as exemplified by a recent communication from the National Cyber Security Centre in the UK.
Throughout the past years, Google has embarked on a series of significant initiatives aimed at fostering online safety and security. Central to Google’s mission was the phasing out of HTTP websites, signaling a paradigm shift in their approach. In their most recent strategy, Google intends to eliminate the “Secure” indicator for safeguarded websites while categorizing all HTTP sites as “Not Secure,” irrespective of their dynamism. In a blog announcement, Google emphasized the expectation for users to encounter a default state of web safety, with warnings promptly issued in the event of any potential concerns.
For certain website owners, the notion of HTTPS might seem unnecessary, particularly for those managing static sites devoid of login portals or transaction capabilities. Their rationale may lean towards the belief that since their sites don’t harbor sensitive information, they’re immune to hacking threats. “Why fuss over SSL?” they might question. While this perspective holds merit, there exist persuasive justifications for transitioning static websites to HTTPS. Thus, let’s delve into why securing an SSL Certificate remains crucial even for static sites.
Safeguarding Content and Users
Even though the static site may not house sensitive credentials or user information, safeguarding the content remains paramount. Defacement and hacking threats persist, posing risks to both your material and your visitors’ privacy. Transitioning your static website to HTTPS provides a critical layer of encryption, shielding the connection between your site and your audience’s browsers. SSL implementation not only fortifies this shield but also guarantees the integrity of your source code, shielding it from potential defamation attempts by malicious hackers. Protect your digital domain and reassure your audience with enhanced security measures.
More Traffic to website
Boosting your website’s visibility is crucial in today’s digital landscape. An SSL Certificate presents a valuable solution in this pursuit. With Google’s preference for HTTPS websites dating back to 2014, the absence of this security feature on your static site might have hindered its potential traffic.
Transitioning to HTTPS not only aligns with Google’s preferences but also enhances your Google Analytics metrics. It facilitates the inclusion of inbound links from HTTPS-enabled websites, amplifying your site’s reach. Moreover, the security assurance provided by HTTPS translates into reduced bounce rates.
Encouraging users to delve deeper into a website labeled as “Secure” not only enhances engagement but also reduces the chances of them leaving prematurely from a site marked as “Not Secure.” When you make security and user satisfaction your top priorities, you set the stage for continual traffic expansion and elevated website excellence. This dual focus on safeguarding data and optimizing user interaction acts as a magnet, drawing in visitors and retaining their interest, ultimately boosting the overall value and reputation of your site.
Website Reputation
Google’s forthcoming alteration is poised to leave a profound impact on your website’s credibility. Whether you manage a legal counsel blog or an educational platform, the ominous “Not Secure” label glaring from your browser’s address bar could tarnish your brand image.
According to a recent investigation by experts, an overwhelming majority of users, approximately 92%, tend to place their trust in websites adorned with security markers – the very markers your site stands to gain with the acquisition of an SSL Certificate. This revelation certainly warrants contemplation.
The Dominance and Reach of Google
In the digital sphere, Google Chrome stands tall with an impressive user base exceeding 2 billion across various devices globally, marking a monumental milestone since years. Regardless of personal inclinations towards this platform, it’s an undeniable truth that a significant portion of your website traffic will likely flow through this widely embraced browser.
However, it’s imperative to recognize that the ramifications of aligning with or diverging from Google’s strategies extend beyond the tech giant itself. Opting out of collaboration with Google could mean forfeiting invaluable opportunities that cater to the vast majority of online users, inadvertently impacting the visibility and resonance of your brand.