Having a blog is the actual hub of any blogger’s online marketing system. The content on a blog is the only content that the bloggers own.
Social media can be temporary. Other alternative channels can also be temporary. Remember how myspace, Google Plus, and Orkut were doomed?
But the blogger’s content on the blog can be searchable for years to come. When you can last your content till eternity then both quality and quantity of content will matter.
So then the question comes, what do you actually put on those blog posts? So today we’re going to go through the various elements of a great blog post so that you can use those in your own content marketing.
Compelling & relevant Headline: Bloggers should write a headline that meets several criteria. First of all, you want it to be interesting. You want it to convey what it is that you’re actually going to be sharing in your post. It is important to understand that headlines should not be misleading and that you want them to be emotionally intriguing.
There are headline analyzers online such as Co-Schedule where we usually check reading time and make sure that it meets all of those criteria and also has the keywords in it that you’re using for your post. I am personally using the monster insight plugin, which also provides a headline analyzer free of cost.
Engaging Content that doesn’t get lost in the shuffle:
It is easy to create noise today anybody can publish content at the click of a mouse. It’s so simple. We live in an amazing world where the power of expression is available free of cost as never before.
But when any blogger or content marketer publishes a piece of content, it enters a complex competitive environment feuding for its survival where it competes with a significantly high number of assets for the attention of the target audience.
The visual style of blog writing can not only make the content more engaging but also it can help to improve its effectiveness and make it more likely to stand out and be noticed by readers.
Visuals & Graphics: Graphics and visual communication both are highly effective ways for content marketers to reach people. Enhancing the blog content with visuals and other rich visual media attracts readers to consume content, increasing the chances to retain them so that they come again and become recurring visitors.
In the age of polarized focussed and analysis paralysis, bloggers have to create engaging content that’s easily digestible and skimmable. Visuals help eliminate boredom and bridge the text and highlight important takeaways so readers can scan through the content and feel engaged and enthusiastic.
Make Your Content Sharable
Why many blog posts are hard to share? People are hesitant to share a blog post that is boring and lengthy: 5000 words, for example. To most people, 1000 – 3000 words mean a blog post is a gift but a 5000+ words blog post, in general, is an obligation.
Content marketers and bloggers cannot allow their readers to feel reluctant to share their content. The content should be so engaging, interesting, and informative that the readers should be excited to share it among their social connections.
No long paragraphs – Small Chunks
Content marketers and bloggers while creating content should be mindful that they should not inundate their readers or viewer with long and boring compositions. Paragraphs should be smaller in length and the content should be divided into multiple paragraphs.
Instead, bloggers or content marketers should offer smaller succinct chunks of content that will encourage readers to share such blog posts among their social circle.
Best practice: While the anatomy of a blog post is important, meaningful and engaging content is the true meat of a blog post.
Bloggers should make their research carefully to write down the most hard-hitting points, and carefully craft their chunks of paragraphs to string together the relevant and compelling story with the necessary use of visual techniques.
Content Life Cycle
The content life cycle in a blog refers to the stages that a piece of content goes through from its creation to its publication and beyond. The content life cycle typically includes the following steps:
- Ideation: This is the process of coming up with ideas for new content.
- Research: This is the process of gathering information and data to support the ideas generated in the ideation stage.
- Writing: This is the process of creating the actual content, which may involve drafting, editing, and revising.
- Publication: This is the process of making the content available to the public, which may involve publishing it on a website or blog, sharing it on social media, or distributing it through email newsletters.
- Promotion: This is the process of promoting the content to help it reach a wider audience.
- Analysis: This is the process of tracking and analyzing the performance of the content, such as the number of views, shares, and engagements it receives.
The content life cycle is an important aspect of running a successful blog, as it helps to ensure that the content produced is relevant, valuable, and engaging to the target audience.
To write a great blog, there are a few key things you can do:
- Choose a topic that you are passionate about and have knowledge in. This will make it easier for you to write about the topic, and you will be more likely to produce content that is engaging and informative.
- Plan out your blog post before you start writing. Create an outline that covers the main points you want to make, and organize your ideas in a logical order. This will help you stay focused and on track as you write.
- Write in a clear and concise manner. Avoid using overly complex language or jargon, and aim to make your writing easy to understand.
- Use examples and anecdotes to illustrate your points. This can make your writing more engaging and relatable to your readers.
- Edit and proofread your blog post carefully. Check for grammar and spelling errors, and make sure your writing is clear and well-structured.
By following these tips, you can improve your writing and create great blog posts that are engaging and informative.